Introduction
Did you know that 87% of people shop from websites that use a sales funnel?
Simply put, a sales funnel is a long-term process of converting cold prospects into regular and loyal customers by simplifying the sales procedure for them. From explaining how your brand can benefit them in the long run to helping them complete the checkout, sales funnel is a comprehensive procedure. Whether you run a small company or a large-scale firm, you will need proper sales funnel to bring customers to your landing page.
No matter what area you specialize in, getting people to invest in your services doesn’t happen overnight. The conversion and sale process involves certain stages. For instance, the first step is encouraging your cold prospects to consider buying your services and giving them the reason to join the online coaching classes.
As the competition is growing rapidly, getting customers to shop from your website or purchase your services isn’t a cakewalk. Only coaches who have been able to sell their services know the actual struggle of creating a quality and valuable offer. No one wants to spend dollars on digital marketing and advertisements only to realize that it was nothing but a waste of money and time. The secret to a successful marketing strategy lies in your landing pages and sales funnel.
Beginners can use Clickfunnels services to build a comprehensive sales funnel for their online coaching services. They have an accurate sales funnel plan divided into certain stages. Basically, Clickfunnels is a landing page and sales funnel builder for businesses. So, let’s dive deep into their sales funnel process for coaches.
Steps to Create a Sales Funnel for an Online Coach
1. Traffic
2. Bait
3. Core Offer
Traffic
First things first, you need to decide which traffic you would like to bring into your sales funnel. Not all people visiting your website will convert. You will be wasting your time attracting users who are not interested in doing business with you. For example, if your coaching services are for startups and SMEs, then the audience you have to bring to your landing page is the aspiring business owners.
Once you have narrowed your audience, optimize your content, ads, and marketing strategies to bring organic traffic to your funnel. If you don’t know how you are going to get uninterested or cold prospects to buy your cheapest or discounted offers, then there is no way they are going to invest in your core offer.
Bait
Now that you have brought the potential customer into your sales funnel, the next step is to attract them with a discounted offer or FREE services. It must be a low-risk offer for your new audience.
Bait can be the FREE coaching services for the first few days, access to a low-priced course, and free samples of your product.
Core Offer
When your customers accept the bait and use the free or low-priced offer, they will want to invest in your core offers. This is the stage where your prospects become your customers.
