There is a difference between a coach and a blogger. Writing an engaging or useful blog about fitness does not make you a fitness coach. Only people who have achieved a certificate in nutrition and health can pursue their careers as coaches.
Digital marketing has opened up several opportunities for trainers, counselors, and coaches. Whether you offer fitness training or you are a business coach, there are multiple ways you can grow your brand and sell premium coaching courses to your target audience. So, let’s have a look at some tips for making money online as a coach in 2020.
Steps On How to Make Money as an Online Coach in 2020
1. Choose the Audience Interested in Freebies
2. Look for Potential Clients
3. Give Them a Proper Framework
Choose the Audience Interested in Freebies
If you offer a free coaching class for a month to your audience, then a large number of people will sign up for the free trial. However, you will be disappointed to know how these people will enjoy the freebies and not purchase your core offer.
Remember that it is a part of your business. No one can trust your coaching business unless they are certain your coaching sessions can bring the right transformation in them. The only way to build this trust is by offering freebies. There is a good chance half the audience that signed up for the free coaching session will not purchase your program. But, if your product has the ability to transform people, then your prospects will purchase your core services right away.
Look for Potential Clients
It’s quite surprising to say but there are people who want to become Elon Musk in 2 weeks of coaching. They join your coaching classes with the intention to become a celebrity or a famous personality without having to face the struggles.
So, people have different expectations from their coaches. You can’t make someone a celebrity or one of the richest businessmen in the country in 4-5 weeks. If you don’t clear this aspect to your clients, then your coaching session will do nothing but disappoint them.
It doesn’t hurt to phone your client and have a 15-30 minute conversation about the deal. This will be enough to know if you can bring the transformation your client expects.
Give Them a Proper Framework
A professional coach builds a proper plan for coaching sessions. Here are a few crucial things that you must clarify with your client before getting started with the coaching classes:
- What you are going to teach and how will you help bring the transformation in the client?
- How many coaching sessions a day?
- How long will each session last?
- What all subjects will be covered in each coaching session?
- What will be the outcome?
People look for coaching to get the right inspiration and counseling. They want to develop the right skillset. Nobody wants to invest their money in coaching classes that lead them nowhere. So, you must clarify the outcome of your coaching session and what your clients will walk away with once the course is over.