Once you have designed your website, you will be on the lookout for the right audience. You will want to build a list of people who are interested to do business with you. Brands need to build an email marketing list so that bulk emails can be sent to people at once.
If you don’t know where to start and how to build an audience through email marketing and automation, then use ActiveCampaign marketing tools to get started.
Whether you are finding new customers for your online coaching classes or you want to retain your existing clients, building an email list is an important step to nurture your customers and stay in touch with them. Let’s have a look at some interesting email marketing tips for coaches.
Steps to Create Email Automation with ActiveCampaign for an Online Coach
Summary of Your Long Posts
If you have created a long post that describes the ways to solve specific problems, then send a round-up post to your target audience through email.
When you send a summary of the post, it makes it a whole lot easier for your audience to understand your content and engage with your brand.
The main purpose of email automation and marketing for coaches is to keep tabs on their prospects and make it easier for them to join the classes and find help.
Do you receive questions from your customers about your coaching classes? Pick the most-asked questions and send a brief answer to a few questions through email. It doesn’t have to be the coaching-related questions only. You can focus on other topics that may help solve certain challenges and problems faced by your clients.
Remember that you have to present yourself as an expert who can provide help. Your goal is to encourage your audience to sign up for the coaching classes. You can even promote a free coaching session to your audience.
Use Case Studies
Have you ever coached a client that went through a major transformation? If this client agrees, then nothing could be better than sharing his case study with your prospects.
Your prospects need a guarantee that they will get results from your coaching classes. They must be able to witness growth and transformation in their business, studies, and other areas.
Case studies inspire your audience to partner with you and take your coaching classes. It gives them the reassurance to trust your brand and try it for some good results. Moreover, it makes you appear as an authority figure. It will be easier for your prospects to trust your coaching classes and sign up for the same if you show them the case studies of your previous clients.
Are Automated Emails Worth It?
Automated emails work wonders when you personalize them a little. The random automated emails will not help build your brand. If the emails don’t look personal, then people will ignore them.
So, email automation should be used in conjunction with personalization.