Skip to main content



Did you know that 81% of online coaches fail? That means nearly 4 out of 5 coaches who try to run an online consulting business either call it quits, run out of money, or burn out by their third year of business. Online coaches have faced problems that have ended their respective careers. Many look back at these avoidable mistakes and are filled with regret. With great resources available to online coaches to improve on their craft and considering their in-depth knowledge and experiences, some of these mistakes should be totally avoided. I will gladly take you through five major mistakes that online coaches make in their as far as their business is concerned.


The Biggest Mistakes Online Coaches Make: 5 Things to Avoid


1. Starting Too Late

2. Low Self-Worth

3. Failing to Build a Network with Clients and Other Experts

4. Working With Everyone

5. Not Having a Well Laid-Out Plan


1. Starting Too Late


Many online business coaches are able to spot their talent at a very early stage, but others allow themselves to be wrapped in their doubts, fear and insecurities. Self-doubt and a lack of strong-will makes it very difficult to catch up the pace on time. Although you may be making a name for yourself, you may regret not believing in your abilities, experience and craft earlier to set the pace and grow your audience from an early stage.

2. Low Self-Worth


The next in line of major mistakes is the devaluation of your worth. It may be due to several reasons but this is directly linked to charging less for a time consuming work and making your audience in turn have a rather negative perception of the value you provide. Most online business coaches would attest to the fact that they charged less for an offer which demanded so much time but made up an excuse to validate their decision. Considering the in-depth knowledge and skill in your respective field, you had charged lesser beyond the standard most at times with the idea of finding more clients. More clients doesn’t necessarily make a successful online business.

3. Failing to Build A Network With Clients and Other Experts


Complacency is one of the most dangerous tool to the destruction of your career. You should do your best to avoid such business threatening mistakes. Make it a point to have a constant contact with clients to learn of their new demands. After serving a client, the next on the line is building a relationship with the client and from time to time, you seek their feedback on how proactive your services were to solving their problems. . Also make it a point to network with other experts in your respective field to update your knowledge and find out what other clients are looking out for. There are other experts who would also see to it that you become a pro in your field, so it’s a great call to always build a network with other experts who in one way or the other would suggest your services to other referral leads and this would expose you to wider audience.

4. Working With Everyone

Do not lose your focus. Riches are in the niches. Knowing your target audience is a valuable blueprint to making it in this industry. Don’t work with everybody you come across or perhaps try to convince people into your network. Some contacts will only delay you and also be a distraction to your goals. For instance, clients who would opt for a break from technology would prefer meeting you to doing everything online. Time is precious, when you know your target audience and also being updates with the dynamism in your field with respect to dealing with clients. Know that not every client or partner will play a significant role in your online coaching business. If you don’t think you’re a good fit for a particular client, don’t close them to make a quick buck. If you do, not only will your results suffer, but so does your moral integrity. In light of this, do not hesitate to cancel ties if you realize your goals differ or when offering assistance will hinder your progress. Define your service, know the people who need your services the most and be ready to serve them with utmost effort.

5. Not Having a Well Laid-Out Plan


Knowing your strengths and making a great plan to scale your business will position you very well in the online coaching market space. Always have a plan for every aspect of your business as an online coach. Control your finances, invest in your craft, value your time and resources and above all, put yourself on facts finding missions i.e research, follow industry news and read wide.

Closing Thoughts: The 5 Biggest Mistakes Online Coaches Make


Building a highly successful online coaching business is very possible. One of the major factors into making it big in the online coaching world has to do with staying dedicated and consistent to your craft. The online coaching industry continues to offer great value in recent times where most individuals all over the globe seek mentorship online. A good online coach offers a great value of experience in all aspects of their skilled area and provide lasting solutions to clients and in turn are paid for services rendered. This venture is indeed one of the important steps to success. And to upcoming coaches, mistakes are part of growing process. You’ll make them, but the mistakes can be best avoided after reading this. Instead, read six ways to scale an online coaching business in 2020 here. Also, read three easy steps to creating a sales funnel for your online coaching business here. If you have more questions on how to scale and expand your online coaching business with the best industry tips and secrets, we’ll be glad to get in touch with you. Learn more about us here or send us an email here.
Ocean Maria

Ocean has been running online businesses since she was 14. Now, she runs an e-commerce brand and a digital agency out of her dorm room. She might know a thing or two about successfully launching and scaling online ventures.

Close Menu

Kaivent Media

If you’re a coach or consultant looking to get clients coming to you at will, and on demand, send an email to get started.