The Final Round™ is the go-to career platform for job seekers to knockout the competition and advance past the final round interview.
The Final Round™
The go-to career platform for job seekers to knockout the competition and advance past the final round interview.
Our client was rebranding from the Career Coaching Company to The Final Round™.
They wanted their website to become a content powerhouse and needed to migrate from Wix to WordPress to take advantage of SEO and custom features that a full-fledged CMS (content management system) could provide.
- Become the #1 career platform for college students & early career professionals
- Attract top recruiters & hiring managers for the podcast
- Acquire more brand sponsorships
Our client has a robust library of videos, articles, and blog posts that’s derived from key decision-makers and experts that they interview on their podcast then convert into different media formats. We needed to make content discovery simple while delivering a consistent user experience.
The migration from Wix to WordPress allows our client to consistently update their website content without our agency’s involvement and ultimately save thousands in recurring developer costs. We also created SOPs and step-by-step instructions so interns (without prior web development experience) could also update the site.
Wix to WordPress
Their old website was built with Wix. Wix was limited in functionality and features that they wanted to add, like a podcast player and embedded job boards page.
We decided to build their new website from scratch using WordPress. WordPress would allow them the SEO benefits and building custom features.
We installed a WordPress custom theme that’s regularly updated by its developers to maintain site security and speed. We also made sure it had a drag-and-drop builder for easy maintenance.
Our client wasn’t just a podcast. They were a media company. To plan out the website navigation and pages, we first identified their main target audiences and created pages that those audiences could explore.
- College students
- Early-career professionals
- Partners + sponsors
- Success Stories
- Job Boards
Colors & branding
The website would match the branding of their podcast. These colors were bold and youthful to match their target audience of college students and early career professionals.