Geistwear is a direct-to-consumer streetwear college apparel and merchandise brand.
A streetwear college apparel and merchandise brand.
Klaviyo Email Marketing
Klaviyo is the gold standard for email marketing for e-commerce stores. It integrates seamlessly with Shopify and has the best email customization and email deliverability on the market. Choosing Klaviyo as Geistwear’s ESP (email service provider) was a no-brainer.
We implemented different flows depending on where visitors and customers were in the buying process, all aimed to turn non-buyers into buyers and existing customers into repeat buyers.
Klaviyo Email Marketing Flows
- Abandoned Cart
- Site Abandonment
- Browse Abandonment
Pop Up Form
To collect new email subscribers, we created a pop-up form that incentivized website visitors to sign up in exchange for 10% off their first order.
It’s important to tell new subscribers to check their inbox instead of delivering the discount code immediately so you can start “training” them to open your emails for valuable information.
- 1 for page load on mobile
- 1 for exit intent on mobile
- 1 for page load on desktop
- 1 for on exit intent for desktop
Personifying The “From” Line
If you send your emails from the “brand” and not a real person, you look like every other faceless corporation sending junk email.
Instead, create an “Attractive Character” who is sending the emails.
The founder, owner, CEO, or whoever is your “face of the company” are all good sender options.
(If you’d prefer not to be seen as one of those individuals, a cool and effective alternative is to create a character who can act as a “super fan” of the brand.)
Once you establish that your email messages are coming from another human being that’s just like your ideal customer, they’ll keep coming back to see what’s going on in this character’s life, and how they are solving key problems with the solution your company offers.
For Geistwear, we personalized the From line to “Ocean from Geistwear”.
In their flows, we implemented Klaviyo’s advanced strategies like a conditional split to resend a welcome email to those who hadn’t opened the first email within 24 hours.